The best methods to perform search engine optimization, necessary for keeping a business easily accessible to the right searches, are continually changing. This leaves companies trying to discover and adapt to the new rules almost as quickly as the search engines change them.
Businesses are now taking the opportunity to review what trends or changes they can expect from search engines
Stick to The Basics
Google wants to be relevant, and its goal is to provide the most relevant site to the search entered. Forget about the algorithms and follow consumer behavior. If we watch for trends, we will notice that clients now are more drawn to short images and video, Give the consumer what they want, and let the search engines do their job
Hire Ethical SEOs
The days of gaming Google by buying links and over-optimizing keywords are replaced by super-smart machine learning algorithm known as RankBrain. Like most forms of artificial intelligence, RankBrain is getting smarter as it identifies patterns and penalizes those unscrupulous actors that attempt to game Google. It is time to hire only ethical SEO with proven track records.
Improve Your Site Speed and Limit Errors
Recently site speed plays more significant role in SEO, but in different ways than before. Developing websites in AMP, moving to https:// and other technical changes can lead to server side issues like overly abundant redirects, 404s page, which slow down the speed of the entire website and kill usability. Making sure the site functions 100% after making such changes will be a top priority.
Shift to Mobile First Indexing
In November 2016, Google began to use mobile-first indexing for mobile content for all search rankings. SEO strategies will shift towards mobile devices and a change in the priorities of SEOs to measure the impact of algorithm updates on mobile first indexing. Also, the mobile UX and mobile search intent will become increasingly important.
Have Quality Backlinks
One of the most significant off-site ranking factors is backlinks. Links that point to your website from other websites. It was all about quantity in the past. However, Google has modified their algorithm so that it can now differentiate a reliable link from a questionable link. Brands need to make sure their backlinks come from high-quality sources.
SEO Houston offers turnkey site design and SEO marketing solutions in Houston area. While Houston SEO is essential to your online success, it is necessary to find a company that understands all aspects of online marketing. Their consultants are experts in Organic Houston SEO (Search Engine Optimization) services, PPC Houston (Pay-Per-Click) and Social Media services.
Their goals to unleash the power of Internet Marketing to grow the business and gain new customers. It all comes down to improving your web presence, driving traffic to your site and cultivating leads from your marketing efforts that will result in new clients. They use industry standard “ethical white hat” SEO best practices and useful marketing tools to tell exactly where the gaps are with your business and where you’re missing the mark on your website.